Digital advertising refers to promoting products or services through various online platforms. These platforms include mobile apps, over-the-top (OTT) streaming services, and websites. It has become an integral part of marketing campaign strategies. This is due to its ability to reach a wider audience and target specific demographics.
Digital Advertising on Mobile Apps
For mobile apps, advertisers can opt for banner ads, interstitial ads, video ads or native ads. Banner ads are typically displayed at the top or bottom of the app screen like Disney+ Hotstar, Sony Liv, Jio Cinema etc. Interstitial ads appear as full-screen pop-ups between app content.
Native ads, on the other hand, blend seamlessly with the app’s design, providing a more organic user experience. The rates for these ad formats may vary based on factors such as app popularity, user engagement, and ad placement.
Digital Advertising on OTT (Over-The-Top)
OTT platforms offer a unique opportunity for advertisers. They can reach viewers who consume content through streaming services like Disney+ Hotstar, Jio Cinema, and Sony liv. Advertisers can choose between pre-roll, mid-roll, or Banner ads. They can appear before, during, or after the streaming content.
The rates for OTT advertising are often determined by the number of impressions or views the ad receives. They are also influenced by the popularity of the streaming service.
Digital Advertising on Website
Websites provide a wide range of advertising options. These include display ads, video ads, and sponsored content. Typically, advertisers place display ads on the Rest of the site, homepage, Mweb & desktop & app. They embed video ads within the content or play them before video content.
Sponsored content involves partnering with websites to create custom articles or videos. The goal is to promote a product or service. The rates for website advertising can vary. Factors include website traffic, ad placement, and targeting options.