Transit media advertising is a mass media marketing tool which mainly use public transport to display an advertisement such as displays on buses, autos, cabs, trains, or any transportation mode that consumers use to travel during the course of a day. The idea of transit advertising is not only promoting a product or service outside the vehicle but also consist of displays placed inside the vehicles. Transit is an important medium for reaching an audience of all ages and backgrounds. In the last few years Transit media advertising has become more popular than ever.
Transit Advertising can be done in two ways:
- Indoor Transit Advertising: In indoor transit advertising the displays are placed inside the vehicle, the display can be static such as banners, posters, flexes, leaflet, boards etc. or it can be video and audio advertisements.
- Outdoor Transit Advertising: In outdoor transit advertising the displays are placed on the outer surface of vehicles. Outdoor transit works well for promoting your product without any geographical boundaries.
Why go for Transit Advertising?
Visibility:With the advancement in technology in the last few years, transit advertisements have become more innovative, colourful,eye catching and interactive which is very helpful in grabbing the attention of day to day commuters.
No Geographical Boundaries:Unlike most other advertising mediums that are stationed at a particular location transit advertising is not restricted to any specific geographical location. It can cover a large distance thus targeting a larger number of people at different locations. The mobility factor definitely gives it an edge over the other mediums.
Exposure:With transit advertising, a brand gets exposed to a considerably wider geographical area thus it helps in getting a larger audience acquainted with the brand within a short span of time. One might be able to ignore or skip online ads and TV commercials but transit advertising does get their attention. Besides this, most people travel on a regular basis thus the brand might also get the benefit of repeated exposure leading to better recall.
Cost effective:Transit advertising covers a larger audience at the same time therefore the average cost per customer is significantly low in respect to the impact that it creates. Other than this, since it covers multiple locations, the brand does not need to incur a separate cost for advertising in different locations.
Target oriented:Transit advertising allows you to geographically target your audience. This is especially beneficial for local advertisers. They can select the areas that they would like to target and accordingly they can advertise through the transit mediums that run in those particular locations.
Flexibility:Transit advertising provides greater flexibility in terms of location, size of the ads as well as budget. The advertisers can choose from a wide range of options and select the option that best fits their brand.